Day Four: Discourse Analysis

SDS 237: Data Ethnography

Lindsay Poirier

What were three takeaways from Tuesday’s class?

Discourse Analysis

1. Establish the context
2. Consider the medium
3. Discern the intended audience
4. Assess assumptions
5. Identify cultural cues and references
6. Evaluate rhetorical strategies and methods of delivery
7. Consider the social structures the discourse operates within
8. Assess how the discourse disseminates
9. Reflect on what is not said or who is not included

More on Deloitte’s Evergreen

Reminders

• Tuesday’s reading
• DM me to lead reading discussion
• Fill out CATME Survey
• We will discuss upcoming assignments (Fieldnote 1 and Team Contract) in class on Tuesday.